Seaworld’s web presence needed a massive overhaul and upgrade to it’s .NET ecosystem.
.the mission
Upgrade the backend code to meet the new .NET standards while keeping older legacy code intact for older systems that would migrate at a later date The spec also called for a fresh new redesign that would allowed both code bases to have a seamless and consistent experience for the park goer end-users.
.the outcome
The new digital platform enabled Seaworld to launch updated content across multiple pages for all of its properties including Aquatica, and Discovery Cove. Improved UX enhancements, and site personalization resulted in increased traffic and a more cohesive multi-branding experience.