Mauricio Serrano needed a fresh shopping experience for his customers and an integrated, commerce-forward experience that would drive increased conversion while keeping brand messaging strong and consistent.
.the mission
The solution would need to integrate with WooCommerce and other commerce flow-centric technologies. The other task was redesigning the marketing site which moved to WordPress. This was to result in an experience where customers can order directly from the brand website instead of opening a white label site in a new tab.
.the outcome
The solution not only enhanced the user experience but also eliminated the confusion caused by disjointed URLs. Additionally, it allowed Mauricio Serrano’s web site to craft more personalized shopping experience for its customers. We also introduced a mobile friendly version to the market – critical for any online shopping vendor.