For Busch Gardens I needed to create an updated scare experience that would feel congruent with the established branding.
.the mission
I was contracted to create a new character (Jack) as the main villain that would be the feature set and theme for Hollow Scream.
.the outcome
After many rounds of design iteration and updates we released the end product with solid acclaim from users. Most notably, the interactive web experience became an indispensable feature for park goers.